In a move to drive its growing customers to its efficient and convenient digital platforms, the leadership and staff of Ecobank spent a day with business leaders, workers and customers at the nation’s biggest spare parts market, Abossey Okai.
As it embarks on an aggressive campaign to promote a cash-lite society, Ecobank introduced platforms such as the Ecobank App, Ecobank Xpress Cash, Ecobank Masterpass QR and several other digital channels to the spare parts dealers. The team from Ecobank sensitized traders in the market about the importance and benefits of electronic transactions.
Tara Squire Ecobank’s Head of Consumer Banking for Ghana and West Africa noted that Abossey Okai is the hub for spare parts dealership in the country and with Christmas just around the corner, Ecobank believes this is the best time to sensitise them on digital payment channels and remittances.
“We came to Abossey Okai to talk to spare parts dealers and customers about opportunities to go about their transactions without touching cash. This is about our mobile banking offerings which enable customers transfers monies from account to account or onto mobile money accounts.
We are also talking to them about our Ecobank Masterpass QR platform so that when customers come to them without cash, payments can still be made. We have every single non cash option for them,” he said.
Mr. Squire noted that the bank also introduced the 1percent charge on money transfer across the continent and the globe via Ecobank’s mobile app. “We are also announcing to everybody who wants to remit money that when you go via our mobile app or any digital channels, you will pay not more that 1percent of the value.
You know worldwide, transfers cost a lot and we have really reduced the cost so that transferring money can be easy, cheap and convenient. We are bringing Ghanaians a solution to make transactions especially payments in the comfort of their homes,” he added.
The Ecobank Mobile App already has over 200,000 customers currently thus placing Ghana ahead of the other 32 African countries where Ecobank is present.
After being adjudged the 2017 Best Bank in the financial service sector at the 6th Association of Ghana Industries (AGI) awards and also sweeping CIMG Bank of the Year, CIG Best Bank of the Year and Euromoney Best Bank of the year, Ecobank promised to intensify its digital agenda drive, which has so far seen the bank release four innovative phone-enabled services, which include; the Ecobank Mobile APP, Scan + Pay QR Code, TBill4All and the Ecobank Xpress Account.
The Ecobank Scan + Pay QR Code allows you to scan a barcode image (QR code) using your smartphone so that you can pay for goods or send money to someone else. Ecobank is the first to launch the QR code in Ghanaand is available in 33 countries across Africa.
The TBill4All is a mobile-money based investment service that allows Ghanaians to purchase and manage Government of Ghana Treasury Bills from their mobile phones. The Ecobank Xpress Account allows customers open new accounts remotely without paper references.
Ecobank’s digital platform also gives customers the accessibility to do instant payment to over 33 countries and in addition, it has enhanced its retail internet banking platform with more speed and flexibility.