The final leg of Seedstars World early-stage pitching competition took place on Thursday with 21 African startups among the 65 finalists competing in Switzerland.

At the live final pitching showdown, 12 shortlisted startups went head-to-head, with Agrocenta eventually being crowned the overall global winner of the contest, taking home a $500,000 investment from Seedstars World.

Agrocenta is an online platform that connects the smallholder farmer in the staple food (rice, maize, millet and soybean) value chain to a wider online market to trade, access truck delivery services at the click of a button and also get real-time market information delivered to their mobile phones via SMS and voice services.

Founded in 2013 by Swiss national Alisée de Tonnac, Seedstars World is the global startup competition aiming at impacting people’s lives in emerging markets.