Rezultz Advertising, a member of the Ninani Group of Companies, has been adjudged the Agency of the Year as it emerged the biggest winner for the 11th AAG Gong Gong Awards.
The creative team bagged nine awards, comprising one platinum, four gold and four silver awards.
The awards include:
Platinum award for Best Print ad (financial service)
Gold award for Best Print ad (financial services)
Gold award for Best Billboard ad (financial service)
Gold award for Best Print ad (Household products)
Silver award for Best Activation (alcohol and beverages)
Silver award for Best Print ad (alcohol and beverages)
Silver award for Best Radio ad (alcohol and beverages)
Silver award for Best Radio (financial services)
Innova DDB, another member of the Ninani Group, emerged the second highest winner of the night, with seven awards – one platinum, two gold and four silver.
Other winners on the night included Now Available Africa, Publicist West Africa, Ogilvy and Mather Ghana, Insel Communications and Scanad Ghana.
Commenting on the awards, Justin Darkwah, General Manager of Rezultz Advertising, attributed the wins to the passion and commitment of his colleagues.
“I am overwhelmed by Rezultz Advertising’s performance at the Gong Gong Awards but I knew it was only a matter of time before the industry realized how outstanding we are,” he said.
“It’s truly a special milestone that reinforces our belief that hard work pays. I believe this sterling performance is a testament to the strong insight and strategic thinking that underpin our expert team’s approach to work.”
The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in Ghana. Over the years the Awards have established benchmarks for excellence and ingenuity, rewarding creativity and outstanding innovative works, across all sectors of the industry.
Speaking at the awards ceremony, President of the AAG, Mr. Joel Edmund Nettey, urged players in the advertising industry to probe for insights about human behaviour and create campaigns that reflect the realities of society and inspire a picture of what society ought to be.
“We are at the stage where consumer dynamics are fast changing, technology is driving more curiosity and people have become more inquiring. Thus ads, essentially, need to be reflective of these dynamics and must necessarily drive social change,” he said.
Information Minister, Mustapha Hamid, reiterated the need for industry players to be circumspect with the kind of advertisements they churn out. He further announced that government is preparing to introduce new and stricter rules that seek to protect children from obscene materials in advertisements.
“People react to what they consume on radio and TV so advertisements that are negative, antisocial, and do not promote the country’s cultural and social models, can be dangerous to our development,” he said.
Outgoing Managing Director of the Graphic Communications Group Limited, Ing. Kenneth Ashigbey, received a special award in recognition for his demonstrated commitment to the growth of the advertising industry and his consistent and unflinching support for the work of the AAG.
A former Vice President of the AAG, Mr. Sil Kuwornu, also received the Distinguished Personality Award for his dedication to the work of the AAG while Mr. Noble Kwasi Agyeman Asare received a posthumous Distinguished Personality Award for his selfless service and dedication to the AAG.