Wilberforce G. Addo is a level 200 student at the Ghana Institute of Journalism pursuing Bachelor’s Degree in Communication studies. Wilberforce’s insistence pulled him out of many others to start a brand of African-made clothing with the sole aim of promoting and redefining fashion to greater heights with a sense of decency and style. Having the opportunity to be the official costumier for presenters of ZTV on Friday’s and now the weekly costumier of Magma, host of the countdown show on Joy Prime on Multi TV and now Wilado Creations products is selling locally and abroad.
Name: Wilberforce G. Addo
School: Ghana Institute Of Journalism
Course: Bachelors degree in communication studies (public relations)
Name of Company: Wilado Creations
SYENET: What/Who inspired your entrepreneurial journey?
Wilberforce: Passion and the zeal put to use my God-given talent, works of my mentors like Aberantie the Gentleman and Elikem the Taylor inspires me a lot as well
SYENET: How did you raise your startup capital?
Wilberforce: I remember, there was actually no money but I still had to start, I didn’t have any startup capital because I didn’t plan to start as the time I did.
SYENET: What significant successes have you chalked so far in business?
Wilberforce: Having the opportunity to be the official costumier for presenters of ZTV on Friday’s and now the weekly costumier of Magma, host of the countdown show on Joy Prime on Multi TV and now Wilado creations products is selling locally and abroad
SYENET: How have you combined studies and work so successfully?
Wilberforce: As the saying goes, there should be time for everything, when I started tertiary it wasn’t easy but I realised there is a need to devise a means so I set time aside for both work and studies so that one don’t intrude in the other and it’s been working just fine
SYENET: What challenges do you face as a Student Entrepreneur and how do you overcome them?
Wilberforce: Time, having the reasonable amount of time to concentrate on the work, do other things as in coming up with new ideas, attending workshops that could be of help but I try to squeeze time up so I can focus and do what I want to do but trust me it’s never easy whenever I try
SYENET: After School, what are your entrepreneurial plans?
Wilberforce: Identifying new problems and to solve them, bringing out creative fashion related ideas, establishing my brand and ideas properly because I will have all the time to do that, right now I’m working on the bases, breaking lots of boundaries will come after school
SYENET: What supports do you need to scale up your business?
Wilberforce: Finance, getting the appropriate sewing tools and equipment.
SYENET: What are the top 5 lessons you have learnt in business so far?
- You need concentration,
- Keeping records,
- Finance management
- Clients/customers must be your topmost priority,
- Branding and public relations
SYENET: What advice do you have for other students?
Wilberforce: Every person have something very unique in him but it is up to us to unwrap it and once we do we have to go all the way out to make it work, push hard, never relent and know just as there is light at the end of every tunnel, your time will surely come, just start with the little idea you have.
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