Ghanaian based fashion house Pistis has reclaimed its position from 2016 frontrunner, Christie Brown to rank as the Most Influential Ghanaian Fashion Brand on Social media according to the 2017 Ghana Social Media Rankings spearheaded by Avance Media, CliQAfrica, Eazzy Social and Dream Ambassadors Foundation GH.
Pistis which was the 2015 frontrunner, in 2017 also gained the highest number of new followers among fashion brands in Ghana totaling 48400 and maintained a high level of engagements across Facebook, Twitter and Instagram.
Following keenly is Christie Brown which also recorded 14498 new followers across social media.
Full report on the 2017 Ghana Social Media Rankings are available on www.smrankings.org
Below are the 2017 Top 10 Most Influential Fashion Brands on Social Media:
- Christie Brown
- Sima Brew
- Brommon Bespoke
- Elikem Kumordzie Da Tailor
- Selina Beb
- Nallem Clothing
New entrants for the annual ranking include: Sima Brew, Brommon Bespoke, Elikem Kumordzie Da Tailor, Dpipertwins and Nallem Clothing.
The ranking which is based on the GSMR Score was analysed from their Social Media followings, Growth Difference, Engagements, Post Reaches and Mentions.
The 2017 Ghana Social Media Rankings was conducted by Avance Media, CliQAfrica, Eazzy Social and Dream Ambassadors Foundation GH in partnership Pearl Richards Foundation.